Why you need to blog
Transcript
- Slide 1: What’s your Digital Footprint? Footprint image courtesy of Dell’s digitalnomads.com
- Slide 2: Circ of NYTimes steadily declining… now about 1 million
- Slide 3: So where is everybody?
- Slide 4: Several hundred million searches a day on Google
- Slide 5: What’s your Digital Footprint?
- Slide 6: Is this a completely new world? No, but…
- Slide 7: Consumers are now in control of your brand
- Slide 9: Speak in a human voice
- Slide 10: Listen to your customers
- Slide 12: One of the reasons I began paying such attention to detail was due to an experience I had when I was in college…
- Slide 13: One of the reasons I began paying such attention to detail was due to an experience I had when I was in college… I was working back in the kitchen… Cleaning out the deep fat fryers
- Slide 14: One of the reasons I began paying such attention to detail was due to an experience I had when I was in college… I was working back in the kitchen… Cleaning out the deep fat fryers I accidentally poured soapy water, instead of oil, into the top of the fryer…
- Slide 15: One of the reasons I began paying such attention to detail was due to an experience I had when I was in college… I was working back in the kitchen… Cleaning out the deep fat fryers I accidentally poured soapy water, instead of oil, into the top of the fryer… 368 comments
- Slide 16: One of the reasons I began paying such attention to detail was due to an experience I had when I was in college… I was working back in the kitchen… Cleaning out the deep fat fryers I accidentally poured soapy water, instead of oil, into the top of the fryer… 368 comments
- Slide 17: Meet John
- Slide 18: New York
- Slide 20: Director of Marketing
- Slide 28: Problem
- Slide 30: One-way conversations.
- Slide 31: John is stuck in corporate think…
- Slide 32: No Digital Footprint
- Slide 33: John… Doesn’t exist…
- Slide 34: John, Meet Samantha.
- Slide 35: New York
- Slide 37: Director of Marketing
- Slide 47: Teaching her company how to listen
- Slide 48: Two-way conversations.
- Slide 49: She’s leading a tribe
- Slide 52: samantha samantha samantha
- Slide 53: samantha
- Slide 54: samantha
- Slide 56: Creating a digital footprint for herself AND her company
- Slide 57: and… a portable personal brand
- Slide 58: Real Examples
- Slide 64: viral video
- Slide 67: Blendtec’s viral video campaign
- Slide 71: the new customer service
- Slide 76: Email us and we’ll figure it all out for you We_Can_Help@comcast.com
- Slide 78: market with content
- Slide 90: I wanted to provide an update…
- Slide 91: I wanted to provide an update… Handling 500 calls every 30 minutes…
- Slide 92: I wanted to provide an update… Handling 500 calls every 30 minutes… global recall… 84,000 orders… full speed ahead
- Slide 93: dell.com/twitter
- Slide 97: Transparency = Trust
- Slide 98: You.
- Slide 99: Personal Brand?
- Slide 100: Fear?
- Slide 101: Risk?
- Slide 102: Cultural?
- Slide 103: Play with the free tools.
- Slide 104: Subscribe to conversations
- Slide 105: news alerts
- Slide 106: Chatter about Nakheel property development’s $20M fireworks to open Dubai’s newest resort, Atlantis
- Slide 107: Use Twitter search
- Slide 108: Start a blog
- Slide 112: Manage your Digital Trail
- Slide 113: Thank you
- Slide 114: www.debbieweil.com debbie.weil@gmail.com Follow me on @debbieweil