Top 100 Consumer Magazines — Print Circulation Versus Online Visitors
This list of the Top 100 US Consumer Magazines should help prioritize and target your online PR activities. As you can see, there quite a spread between how publications are doing online and offline. Online data comes from Compete.com for the website that corresponds to the print magazine.
| Rank | Magazine | Circulation | Website | Online Users |
| 1 | AARP Bulletin | 24,248,164 | bulletin.aarp.org | 467,604 |
| 2 | AARP The Magazine | 23,893,285 | aarpmagazine.org | 462,322 |
| 3 | Reader’s Digest | 8,445,916 | rd.com | 1,955,602 |
| 4 | Better Homes and Gardens | 7,651,178 | bhg.com | 2,999,132 |
| 5 | National Geographic | 5,061,047 | nationalgeographic.com | 3,334,224 |
| 6 | Good Housekeeping | 4,668,818 | goodhousekeeping.com | 1,313,847 |
| 7 | Family Circle | 3,896,088 | familycircle.com | 463,090 |
| 8 | Woman’s Day | 3,876,483 | womansday.com | 1,550,388 |
| 9 | Ladies Home Journal | 3,844,222 | lhj.com | 437,809 |
| 10 | AAA Westways | 3,820,529 | aaa-calif.com | 346,633 |
| 11 | People | 3,803,217 | people.com | 15,503,775 |
| 12 | Game Informer | 3,498,935 | gameinformer.com | 187,000 |
| 13 | TIME | 3,389,166 | time.com | 7,954,954 |
| 14 | Prevention | 3,331,080 | prevention.com | 1,259,921 |
| 15 | TV Guide (US) | 3,274,187 | tvguide.com | 5,989,377 |
| 16 | Sports Illustrated | 3,260,964 | sportsillustrated.cnn.com | 4,919,633 |
| 17 | Taste of Home | 3,198,029 | tasteofhome.com | 1,686,976 |
| 18 | Cosmopolitan | 2,937,861 | cosmopolitan.com | 1,006,432 |
| 19 | AAA Via Magazine | 2,824,461 | viamagazine.com | 32,316 |
| 20 | Southern Living | 2,802,444 | southernliving.com | 355,274 |
| 21 | Newsweek | 2,737,450 | newsweek.com | 1,807,413 |
| 22 | Playboy | 2,700,653 | playboy.com | 1,684,918 |
| 23 | AAA Going Places | 2,547,092 | aaasouth.com | 412,193 |
| 24 | Maxim | 2,535,884 | maxim.com | 927,396 |
| 25 | American Legion Magazine | 2,515,624 | legion.org | 146,661 |
| 26 | NEA Today | 2,871,654 | nea.org | 187,015 |
| 27 | AAA Living | 2,433,553 | autoclubgroup.com | 360,685 |
| 28 | Redbook | 2,408,206 | redbookmag.com | 1,216,762 |
| 29 | O, The Oprah Magazine | 2,382,917 | oprah.com | 6,721,336 |
| 30 | Guideposts | 2,362,700 | guidepostsmag.com | 218,216 |
| 31 | Glamour | 2,301,687 | glamour.com | 1,026,045 |
| 32 | Parents | 2,068,333 | parents.com | 1,084,887 |
| 33 | U.S. News & World Report | 2,036,261 | usnews.com | 2,501,137 |
| 34 | Seventeen | 2,034,856 | seventeen.com | 607,102 |
| 35 | ESPN Magazine | 2,034,694 | espn.go.com | 13,972,794 |
| 36 | Smithsonian | 2,028,001 | smithsonianmag.com | 324,861 |
| 37 | Martha Stewart Living | 2,000,036 | marthastewart.com | 1,830,158 |
| 38 | Real Simple | 1,959,990 | realsimple.com | 1,221,769 |
| 39 | Money | 1,928,541 | money.cnn.com | 8,202,216 |
| 40 | Parenting | 1,900,763 | parenting.com | 563,065 |
| 41 | FamilyFun | 1,851,507 | familyfun.go.com | 1,785,915 |
| 42 | Men’s Health | 1,804,921 | menshealth.com | 1,891,062 |
| 43 | Entertainment Weekly | 1,776,932 | ew.com | 3,028,770 |
| 44 | In Style | 1,760,542 | instyle.com | 1,499,987 |
| 45 | US Weekly | 1,751,709 | usmagazine.com | 3,718,861 |
| 46 | Cooking Light | 1,716,636 | cookinglight.com | 575,528 |
| 47 | Shape | 1,700,232 | shape.com | 272,132 |
| 48 | Country Living | 1,651,057 | countryliving.com | 358,589 |
| 49 | Golf Digest | 1,645,165 | golfdigest.com | 167,021 |
| 50 | Fitness | 1,553,545 | fitnessmagazine.com | 907,614 |
| 51 | Star Magazine | 1,542,218 | starmagazine.com | 321,629 |
| 52 | Woman’s World | 1,514,630 | womansworldmag.com | 153,843 |
| 53 | Self | 1,488,868 | self.com | 746,903 |
| 54 | Sunset | 1,483,199 | sunset.com | 166,751 |
| 55 | Home & Away | 1,475,583 | homeandawaymagazine.com | 25,293 |
| 56 | First for Women | 1,473,953 | myfirstforwomen.com | 41,144 |
| 57 | Rolling Stone | 1,462,095 | rollingstone.com | 1,148,661 |
| 58 | Cosmo Girl! | 1,443,482 | cosmogirl.com | 241,449 |
| 59 | Golf Magazine | 1,410,863 | golf.com | 265,092 |
| 60 | Ebony | 1,405,823 | ebony.com | 24,186 |
| 61 | Field & Stream | 1,394,357 | fieldandstream.com | 128,772 |
| 62 | Health | 1,356,227 | health.com | 907,696 |
| 63 | Bon Appetit | 1,353,049 | bonappetit.com | 123,082 |
| 64 | National Geographic Kids | 1,351,301 | kids.nationalgeographic.com | 299,210 |
| 65 | Popular Science | 1,340,052 | popsci.com | 429,260 |
| 66 | American Rifleman | 1,339,358 | americanrifleman.org | 35,960 |
| 67 | Realtor Magazine | 1,333,249 | realtor.org | 335,507 |
| 68 | Car and Driver | 1,304,239 | caranddriver.com | 1,238,435 |
| 69 | Vogue | 1,282,589 | style.com | 741,822 |
| 70 | Country Home | 1,272,745 | countryhome.com | 80,816 |
| 71 | In Touch Weekly | 1,268,579 | intouchweekly.com | 181,579 |
| 72 | WeightWatchers | 1,259,398 | weightwatchers.com | 3,244,197 |
| 73 | Stuff | 1,247,825 | stuff.maxim.com | 162,127 |
| 74 | Vanity Fair | 1,239,850 | vanityfair.com | 399,100 |
| 75 | Popular Mechanics | 1,219,086 | popularmechanics.com | 1,173,039 |
| 76 | More | 1,188,932 | more.com | 295,435 |
| 77 | Family Handyman | 1,184,847 | rd.com/family-handyman | 1,955,602 |
| 78 | Lucky | 1,161,278 | luckymag.com | 305,994 |
| 79 | National Enquirer | 1,149,106 | nationalenquirer.com | 146,093 |
| 80 | Remedy | 1,148,966 | remedylife.com | 426,985 |
| 81 | Allure | 1,131,262 | allure.com | 322,123 |
| 82 | Boys’ Life | 1,122,116 | boyslife.org | 92,735 |
| 83 | Motor Trend | 1,107,784 | motortrend.com | 1,174,643 |
| 84 | Essence | 1,075,622 | essence.com | 574,474 |
| 85 | New Yorker | 1,067,202 | newyorker.com | 786,398 |
| 86 | Elle | 1,060,634 | elle.com | 1,063,906 |
| 87 | National Geographic Intl | 1,024,416 | nationalgeographic.com | 3,334,224 |
| 88 | Scouting | 1,010,677 | scoutingmagazine.org | 20,011 |
| 89 | Teen Vogue | 1,005,437 | teenvogue.com | 146,635 |
| 90 | GQ | 1,005,303 | men.style.com | 402,627 |
| 91 | Home | 1,002,585 | pointclickhome.com | 264,879 |
| 92 | Everyday with Rachael Ray | 994,567 | rachaelraymag.com | 738,022 |
| 93 | Gourmet | 987,918 | gourmet.com | 148,581 |
| 94 | Traditional Home | 983,664 | traditionalhome.com | 23,790 |
| 95 | Travel + Leisure | 967,215 | travelandleisure.com | 279,264 |
| 96 | Marie Claire | 962,025 | marieclaire.com | 383,738 |
| 97 | Food and Wine | 961,416 | foodandwine.com | 335,917 |
| 98 | This Old House | 959,130 | thisoldhouse.com | 1,032,538 |
| 99 | Midwest Living | 948,035 | midwestliving.com | 80,843 |
| 100 | Nickelodeon Magazine | 946,683 | nick.com | 3,536,913 |
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Pingback by Top 100 US Consumer Magazines | blogsimplified.com | Online Magazines Resources — February 15, 2009 @ 9:18 pm
is the online circ daily? weekly? wondering….
Comment by Norma — March 24, 2009 @ 8:08 am
The online number is monthly unique users who visited the website according to Compete.com.
Comment by admin — March 24, 2009 @ 1:00 pm
This is great information, thanks! Can you tell me where you got the print circulation #’s?
Comment by Mitch — May 8, 2009 @ 7:34 am
Are these stats 2008? Thank you.
Comment by Angela — May 19, 2009 @ 10:06 am
Online stats are same date as the blog post, but print stats are from 2007.
Comment by admin — May 21, 2009 @ 11:34 am