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admin — Fri, 03 Apr 2009 06:59:58 +0000

Blogger Wisdom

admin — Fri, 03 Apr 2009 06:50:47 +0000

22 Smart, Inspirational Quotes From Bloggers in 2008 Compiled by Adam Singer Blog

The Twenty Five Most Valuable Blogs – 247 Wall Street

admin — Tue, 24 Feb 2009 07:16:45 +0000

It is extremely difficult to put accurate financial values on blogs. Almost all of them are private companies. Some do raise VC money and those sums can be used as guidelines if and when they are disclosed. Like many content businesses, the only worthwhile value is what an acquirer will pay. At least two blogs from last year’s 24/7 Wall St. list were sold—Ars Technica and PaidContent., both very near the valuations we gave them. This year’s list does not include blogs which are part of larger companies because the traffic of these properties is almost never broken out. Blogs which are used as fronts for other businesses have also been excluded. Blogs that do not have revenue are also excluded. For instance, “The Daily Beast”, a large news commentary site, does not take advertising or sell products. In theory, it has little if any economic value at all.

Because of the depressed economy, 24/7 Wall St. has brought down the multiples that it assigned to blog revenue and operating profits, when there are any, by about 50% from last year. Large public companies have been writing down the value of media and content assets over the last several quarters and private content site values have certainly suffered from the same drop in value. The prices being paid for online media and is almost certainly dropping sharply. Perhaps most importantly, shares of most of the large media companies are off by a half to two-thirds from their 52-week highs.

To determine value, 24/7 Wall St. looked at unique visitor and pageviews information from several public sources including Alexa, Quantcast, Compete, and comScore. These services are often criticized for estimating website traffic too low and we have taken that into account to the extent possible. We also looked at audience measurements provided by the blogs themselves when it seemed credible. Our estimated CPMs for ads are based on the current display and text ad environment, the quality of ads at each blog, and the number of ads that it runs on the average pages. The CPM value assigned to each blog is based on all of the ads it runs on its typical pages. To determine margins, 24/7 looked at headcount when available, and estimated costs of operating and maintaining websites. More complex content platforms where assigned higher monthly costs. Current audience growth rates were taken into account. A site which has traffic doubling year-over-year was given a higher multiple than one which is losing traffic. Because not all blogs make money, multiples of revenue and operating income were used to assess value.

Large blogs with big “moats” got higher multiple that smaller ones. Recreating Huffington Post or TechCrunch would be extremely difficult, especially in a recession. Blogs with one founder who does most of the writing were given lower multiple because the presence of that single person is essential to the company’s value. Finally, blogs which have been operating for a long time or have recently received funding received higher valuations because they are more likely to survive.

via The Twenty Five Most Valuable Blogs – 247 Wall Street.

Why you need to blog

admin — Tue, 16 Dec 2008 03:01:06 +0000

Transcript

Slide 1: What’s your Digital Footprint? Footprint image courtesy of Dell’s digitalnomads.com
Slide 2: Circ of NYTimes steadily declining… now about 1 million
Slide 3: So where is everybody?
Slide 4: Several hundred million searches a day on Google
Slide 5: What’s your Digital Footprint?
Slide 6: Is this a completely new world? No, but…
Slide 7: Consumers are now in control of your brand
Slide 9: Speak in a human voice
Slide 10: Listen to your customers
Slide 12: One of the reasons I began paying such attention to detail was due to an experience I had when I was in college…
Slide 13: One of the reasons I began paying such attention to detail was due to an experience I had when I was in college… I was working back in the kitchen… Cleaning out the deep fat fryers
Slide 14: One of the reasons I began paying such attention to detail was due to an experience I had when I was in college… I was working back in the kitchen… Cleaning out the deep fat fryers I accidentally poured soapy water, instead of oil, into the top of the fryer…
Slide 15: One of the reasons I began paying such attention to detail was due to an experience I had when I was in college… I was working back in the kitchen… Cleaning out the deep fat fryers I accidentally poured soapy water, instead of oil, into the top of the fryer… 368 comments
Slide 16: One of the reasons I began paying such attention to detail was due to an experience I had when I was in college… I was working back in the kitchen… Cleaning out the deep fat fryers I accidentally poured soapy water, instead of oil, into the top of the fryer… 368 comments
Slide 17: Meet John
Slide 18: New York
Slide 20: Director of Marketing
Slide 28: Problem
Slide 30: One-way conversations.
Slide 31: John is stuck in corporate think…
Slide 32: No Digital Footprint
Slide 33: John… Doesn’t exist…
Slide 34: John, Meet Samantha.
Slide 35: New York
Slide 37: Director of Marketing
Slide 47: Teaching her company how to listen
Slide 48: Two-way conversations.
Slide 49: She’s leading a tribe
Slide 52: samantha samantha samantha
Slide 53: samantha
Slide 54: samantha
Slide 56: Creating a digital footprint for herself AND her company
Slide 57: and… a portable personal brand
Slide 58: Real Examples
Slide 64: viral video
Slide 67: Blendtec’s viral video campaign
Slide 71: the new customer service
Slide 76: Email us and we’ll ﬁgure it all out for you We_Can_Help@comcast.com
Slide 78: market with content
Slide 90: I wanted to provide an update…
Slide 91: I wanted to provide an update… Handling 500 calls every 30 minutes…
Slide 92: I wanted to provide an update… Handling 500 calls every 30 minutes… global recall… 84,000 orders… full speed ahead
Slide 93: dell.com/twitter
Slide 97: Transparency = Trust
Slide 98: You.
Slide 99: Personal Brand?
Slide 100: Fear?
Slide 101: Risk?
Slide 102: Cultural?
Slide 103: Play with the free tools.
Slide 104: Subscribe to conversations
Slide 105: news alerts
Slide 106: Chatter about Nakheel property development’s $20M fireworks to open Dubai’s newest resort, Atlantis
Slide 107: Use Twitter search
Slide 108: Start a blog
Slide 112: Manage your Digital Trail
Slide 113: Thank you
Slide 114: www.debbieweil.com debbie.weil@gmail.com Follow me on @debbieweil

How To Blog – Let’s Count The Ways

admin — Tue, 18 Nov 2008 05:24:12 +0000

I found this presentation covering 25 distinct styles of blogging to be insightful and helpful, both in understanding the blogs I come across and also in helping me think about the point of my own blog.