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Social Media Influencers Predictions 2009 By Trendsspotting

admin — Tue, 17 Feb 2009 21:44:05 +0000

Social Media Influencers Predictions 2009 By Trendsspotting – Presentation Transcript

Influencers On Social Media 2009 Predictions
The movement is rooted in a desire to have quality, not quantity, as S people cocoon in the face of the economic crisis. O C Charlene Li I The Altimeter by Charlene Li A http://blog.altimetergroup.com L M Social Exclusivity E trumps Facebook’s Shopping Obama- D accessibility SocialRank maniacs will algorithms I spawn a new emerge to drive the age of A open social Web activism. Everyone 2 becomes a 0 marketer 0 9 Source: beingpeterkim.com
Is this really doing anything new? S RWW on social media tools O C I A www.readwriteweb.com L M E D I A 2 0 0 9
S Organizations Grapple With The Human Web O C David Armano I Logic + Emotion A http://darmano.typepad.com L M E D I A 2 0 0 9 Source: beingpeterkim.com
Social Media Indigestion | Personalized Service | S Back To Fundamentals O C Pete Blackshaw I ConsumerGeneratedMedia.Com A http://notetaker.typepad.com L M E D I A 2 0 0 9 Source: beingpeterkim.com
S 5 Things Marketers Did In 2008 That Will Be Obsolete In 2009 O C Rohit Bhargava I Influential Marketing Blog A www.influentialmarketingblog.com L Empowering company’s’ M spokespeople E Social media efforts to be lead D by the most passionate person I Implement listening programs A to get actionable knowledge Target relevant bloggers: offer value relationships. 2 0 Measure customer service metrics: satisfaction & social 0 9 Source: beingpeterkim.com
Doors are going to close all over the social web. S The money didn‘t come the way people thought it would O C Chris Brogan I chrisbrogan.Com A www.chrisbrogan.com L M Consolidation E & D Identity Shuttering I Aggregation & Segmentation A Velvet 2 Rope 0 SNS 0 9 Source: beingpeterkim.com
The tipping point has not only not been reached, but could S still tilt away from Social media O C Todd Defren I PR-Squared A www.pr-squared.com L The Great HOW ? M Transparency Debates E Continues D Multi Channel Integration I A Simplified Measurement B2B Goes Social Media 2 0 Reaching The ‘Spectators’/Unreached 0 9 Source: beingpeterkim.com
S There’s a lot of fixing that needs to be done. O C Jason Falls I Social Media Explorer A www.socialmediaexplorer.com L Blogger outreach from PR will get Google will buy Twitter better, but not much M E o D l I g o g A e 2 0 0 9 Source: beingpeterkim.com
Dwindling budgets suddenly make low-cost social S media look like the pretty girl at the ball O C Ann Handley I Ann Handley.com A www.annhandley.com L • Companies increasingly crafting content M • Green is less . E • Sputtering economy entices companies into D social media space. I A • Blogging isn’t dead . • Mobile marketing takes off . 2 0 • Arianna Huffington becomes the White House embedded blogger . 0 9 Source: beingpeterkim.com
We’re going to develop a set of better metrics to help S guide, direct and validate \”commitment\” O C Joseph Jaffe I Jaffe Juice A www.jaffejuice.com L Better Metrics M Community : Killer E Rise of MoSoSo D App I A 2 “Live “ : As it Social Search 0 happens Content 0 9 Source: beingpeterkim.com
S eCommerce Goes Social O C Jeremiah Owyang I Web Strategy by Jeremiah A www.web-strategist.com L M E D I A 2 0 0 9 Source: beingpeterkim.com
Twitter – continue to achieve legitimacy | Online video will come into S its own | Customers insist on custoMEr service O C Scott Monty I The Social Media Marketing Blog A www.scottmonty.com L M E D I A 2 0 0 9 Source: beingpeterkim.com
Customer Satisfaction Uprising| Companies Will See The Light| S Love Beats Money O C Andy Sernovitz I Damn! I Wish I’d Thought Of That! A www.damniwish.com L M E D I A 2 0 0 9 Source: beingpeterkim.com
Suddenly, being Facebook friends with your mom will seem S less ridiculous than following 4,000 strangers on Twitter O C Greg Verdino I GregVerdino.com A www.gregverdino.com L Geo Debate on M Location whether PR or /GPS , Marketing ‘owns’ E mosco social media D will be over I A Ad agency will be Social 2 disintermediated Graph 0 Shrinkage 0 9 Source: beingpeterkim.com
S RWW Feedback O C I A www.readwriteweb.com L Social ..the ease with which people are able to see feedback .. with confirmed shopping identities, really could be a game changer. M Even the biggest cynics often have a dramatic turn around .. the E twitter intimacy that develops is remarkable. D we’re not optimistic.. all the gradations between success and failure are I Measuring SN going to be very hard to quantify. A Quality vs We expect a middle ground between sale slow-down and an Quantity evolutionary adjustment to vastly increased data input. 2 Making most Getting into the social media space and doing it wrong is something that 0 of limited a lot of companies fear getting blown apart for. We expect that to budgets change slowly 0 9
Social Networks Will Flourish S As A Result Of The Economic Crisis O C Dr. Taly Weiss I Trendsspotting.com A www.TrendsSpotting.com L M New users and more frequent visits to work related E networks as LinkedIn or Facebook D I SN will provide social support to victims of the crisis A Dedicated niche SN will evolve: sharing information and implications of the economic situation. 2 0 0 9
Ranking The Influencers (the engagers) as a measurable tool for new S media O C Dr. Taly Weiss I Trendsspotting.com A www.Trendsspotting.com L M Influence will be defined by measurable variables E D Google will “pagerank” people I Influence will be defined by measurable variables A People will really become the media. Google will “pagerank” and “map” peoples influence 2 0 People will really become the media. 0 9
S Twitter Will Get Recognized For Its Social Search Assets O C Apurba Sen I Trendsspotting.com A www.trendsspotting.com L Search Popularity in Twitter has increased ~ 2x M E D I A twitter: most relevant and updated information source Twitter the ultimate human search 2 0 Google will buy twitter 0 9
Did You Know ?? 2008 Webster’s New World Dictionary’s word of the year is . vershare Find its meaning here…
Discover more Trends at : www.trendsspotting.com

Future Web Trends — Innovation Series With Jimmy Wales

admin — Thu, 12 Feb 2009 05:53:55 +0000

Future Web Trends – at Innovation series with Jimmy Wales – Presentation Transcript

future web trends # innovation series 2007 with jimmy wales Matthew Buckland www.matthewbuckland.com GM: New Media, M&G Online IMG SRC: Flickr
the thing about # predictions… IMG SRC: Flickr
\”Computers in the future may weigh no more than # 1.5 tons.\” Popular Mechanics, forecasting the relentless march of science, 1949
\”I think there is a world # market for maybe five computers.\” Thomas Watson, chairman of IBM, 1943
\”640K ought to be # enough for anybody.\” Bill Gates, 1981 apocryphal
\”There is no reason # anyone would want a computer in their home.\” Ken Olson, president, chairman and founder of Digital Equipment Corp., 1977
# internet connectivity Dirt cheap, lightening fast & “always on” internet Computers light, dumb terminals: need net connection to work Most applications web-based for best efficiency IMG SRC: Flickr
# all digital devices will be connected & networked From your car, radio, phone, fridge… “always on” An unconnected digital device will be a strange thing WiMax connected sunglasses with voice prompted HUD?
# rise of the mobile internet Rapid improvements in connectivity & screens Mobile to be dominant platform for connecting to net worldwide Japan: happened already (mostly surf web through phones) Voice calls powered by internet & SMS/Texts -> IM Cellphones electronic wallets & banks = main method of payment Citizens vote for first time in elections via mobile phones?
# rise of individual & entrepreneur Open source = unprecedented access to code & applications Cheap to create business online & make own media Teenager in basement same opp. as worker in big company EXAMPLE: New mobile operating system (Android)?
# strides against digital divide Developing world joins digital ecosystem via mobile phones Also become part of economy via cellphone wallet Mobile phones cheap & broadband ubiquitous Illiteracy issues overcome by video & audio streams Creates new areas of collaboration and education
# almost no privacy on the web Your data will be out there It will be ok because everyone will be in the same boat Seeing already with soc. networking services like FB
# the rise of the virtual universe Virtual worlds like Second life go mainstream Come to fore as graphic cards & broadband improve Potentially a visual alternative to the world wide web Standards: different worlds connect to each other seamlessly Virtual coup d’etat by SL citizens? Linden Labs cedes SL to democratically elected virtual govt
# information pollution & overload Next big challenge is how to manage masses of information People will complain about \”digital fatigue“ & digital noise Focus on developing filters & aggregators “Switch-off\” holidays regularly prescribed by your doctor Rise of anti-digital movements urging “get back to basics” In response to clutter, a second world wide web announced
# more googles & facebooks Google & Facebook finally get good competition Microsoft releases OS code and goes open source MS makes revenue by selling advertising & giving support Advertising is main bus. model (connecting sellers & buyers) Facebook becomes a virtual OS/desktop, with MS influence
# decline of the nation state? Govt has less influence & control than ever before Technologies threaten existing power & economic relationships Also: music industry has resisted digital audio and Napster But oppressive regimes clamp down on internet Some countries regress into dark ages
# …and media?
MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA # media distribution & production All media eventually delivered via internet Hardly any specialist print, tv, radio media companies left All fully converged, broadcasting & publishing via the net Media on many digital platforms
MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA # fragmented media environment Non-media players become de facto media companies Media world filled with new competitors Cellphone operators, handset makers -> media companies Vodacom stop aggregating, start producing own content Operators already big media companies (Voda: 1,4m users) Battle between media & cellphone companies looming
MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA # now everyone is a media player Barrier to entry drops even more dramatically Rise of the reader and the consumer Readers: publishers, broadcasters: competitors & collaborators Small, converged media challenge media conglomerates
MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA # role of media changes Also content aggregators, facilitators Business model: capture audience via all means Media companies look to own channels: deals for own phones? Content portals -> web applications & services Social networks as well as content hubs
MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA # is this the end of print? Books, newspapers magazines… Read on flexible digital boards, always connected Websites & digital newspapers become “same thing” Newspapers smaller & niched, but not extinct Newspapers become expensive, luxury items A lifestyle item: buying an “experience”, part of “offtime”
# IMG SRC: WANN
…other # developments
# other trends for now & the future Semantic web entrenched Artificial intelligence Attention economy in full swing Sophisticated personalisation of content Location-based/mapping services common & mobile Virtualisation eg: Amazon’s EC2 & S3 services Web 14.0???… SRC: Read Write/Web, Jaxon Rice, My blog
# Forget capitalism and the class struggle… the digital revolution is changing things far more dramatically than the hypemongers ever imagined… the move from a society dominated by print and broadcast mass media to the age of interactivity is at least as dramatic as the move from feudalism to capitalism. Netocracy, by Jan Söderqvist and Alexander Bard (2001) IMG SRC: Flickr
# Driven by internet and mobile communications, networks are turning into the major means of doing business… Simply put, networks will make the world go round. So controlling the networks of this world will soon count for more than controlling the capital. Netocracy, by Jan Söderqvist and Alexander Bard (2001)
# thank you & questions also available @ www.slideshare.net/matthewbuckland contact @ matthewbuckland@gmail.com