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	<title>blogsimplified.com &#187; Web 2.0</title>
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		<title>Great Presentation on the Impact of Twitter, Friendfeed and Social Media 2.0</title>
		<link>http://blogsimplified.com/2008/10/great-presentation-on-the-impact-of-twitter-friendfeed-and-social-media-20/</link>
		<comments>http://blogsimplified.com/2008/10/great-presentation-on-the-impact-of-twitter-friendfeed-and-social-media-20/#comments</comments>
		<pubDate>Tue, 28 Oct 2008 04:52:56 +0000</pubDate>
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				<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://blogsimplified.com/?p=141</guid>
		<description><![CDATA[&#8230;and yes, I did use the embed trick described in my own presentation a couple of blogs ago. Strip out the divs before and after the object tag, then move the src and type parameters into the object tag, change src to data, and then you can remove the embed tag. It should give you [...]]]></description>
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<p>&#8230;and yes, I did use the embed trick described in my own presentation a couple of blogs ago. Strip out the divs before and after the object tag, then move the src and type parameters into the object tag, change src to data, and then you can remove the embed tag. It should give you valid XHTML and a more elegant embed in your blog.</p>
<p><span id="more-141"></span><br />
<strong>Transcript</strong><br />
Slide 1: Explaining the Impact of Twitter and Friendfeed<br />
Slide 2: In the beginning, there were social networks TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed<br />
Slide 3: and blogs TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed<br />
Slide 4: Yes, blogs and social networks are Web 2.0 But online conversations are hard to maintain TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed<br />
Slide 5: Online conversations are hard to maintain 1. Too many social applications to track List of social applications loadable into a Friendfeed profile TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed<br />
Slide 6: Online conversations are hard to maintain 2. Too much time writing thoughtful comments on blogs TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed<br />
Slide 7: Online conversations are hard to maintain 3. Conversations fill inboxes! Participants just can’t keep up TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed<br />
Slide 8: Online conversations are hard to maintain 1. Too many social applications to track 2. Too much time writing thoughtful comments on blogs 3. Conversations fill inboxes! Participants just can’t keep up It’s hard to build relationships without real time conversation TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed<br />
Slide 9: That’s why conferences, BarCamps and Tweetups are fun They’re like pen pal parties &#8211; you meet your online network TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed<br />
Slide 10: F2F Casual Conversation Develops Real Relationships You take You take You become videos pictures friends This kind of conversation was missing from social media TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed<br />
Slide 11: Then Twitter happened At first, very few could “get” Twitter Why would I care about this? ?? It’s called “microblogging” TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed<br />
Slide 12: But the crowds discovered utility Everybody noticed how simply and elegantly Twitter broadcasts breaking news and ideas to a personal network TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed<br />
Slide 13: All these new Twitter applications appeared Twittermania! 140+ Twitter tools TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed<br />
Slide 14: And Twitter reached critical mass TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed<br />
Slide 15: Why the Twitter rush? Simplicity (140 characters max) Just fill in the text box Easier than blogging! TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed<br />
Slide 16: Why the Twitter rush? Simplicity Time efficient I can opt to spend ten to thirty minutes responding to someone via a blog post or I (140 characters max) can take ten to thirty seconds posting a response via Twitter. Just fill in the text box Nick O’Neill, Social Times Easier than blogging! TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed<br />
Slide 17: Why the Twitter rush? Conversational Twitter is like IM, it’s casual, it’s personal, it’s instant gratification TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed<br />
Slide 18: Twitter fills the conversational void in social media Social networks grow faster It is better to think of [Twitter] as a café. People keep coming, conversations are perpetually on, someone leaves, and someone else joins in. You chat with your friends and acquaintances regularly and every so often you also meet one of their friends. You join into their conversations and make new friends in the process… Rajesh Lalwani, Hindustan Times and more intimately There are more intimate conversations being held on this next-generation chat room, and it’s filled with early adopters and those who are trying to reach them. Jeremiah Owyang, Forrester Research Web Strategist TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed<br />
Slide 19: Twitter is a Bridge for Online Networking You need more than one-sentence Tweets to fully describe and market yourself Blog But it works best if you’re referenceable in the Social Media TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed<br />
Slide 20: Unfortunately, there is no universal social network ? Bookmarking Micro-Blogging Social networks Reviews Specialized Social networks Social media sites have variegated functions, members and missions TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed<br />
Slide 21: Friendfeed tries to be the universal social media application Bookmarking Friendfeed Micro-Blogging is this year’s Twitter says Techcrunch Social networks Reviews Specialized Social networks Friendfeed aggregates everything one does on disparate social media applications and presents that activity as a « lifestream » TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed<br />
Slide 22: Why the Friendfeed rush? Convenient Eliminates need to check each social media application for updates TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed<br />
Slide 23: Why the Friendfeed rush? Convenient Conversational Friendfeed functions like Twitter and conversations can be parsed into Rooms TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed<br />
Slide 24: Friendfeed establishes a new personal transparency paradigm You learn a lot about someone from their blog posts, Tweets and recommendations It’s being called a “lifestream” TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed<br />
Slide 25: Friendfeed establishes a new kind of Real Time Resume Normal resumes, website biographies and You are what LinkedIn profiles are static by you do online comparison… they are 1.0 Friendfeed markets you dynamically and transparently &#8211; exactly the way your potential clients want to see you TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed<br />
Slide 26: Blogs still remains the focal point for your marketing Social media Aggregation Bookmarking Micro-Blogging Blog Social networks Reviews Specialized Social networks Traffic points to your blog TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed<br />
Slide 27: If you don’t have a blog, Friendfeed constructs your online presence automatically Social media Aggregation Bookmarking Micro-Blogging Social networks Reviews Specialized Social networks TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed<br />
Slide 28: How to Use Twitter and Friendfeed for Business Development For Real Estate Professionals Develop a Relevant Network • Invite your “physical” network to your social network • Promote community groups and locals to “follow” your Tweets • Local Twitterers eventually find you via applications like Twitterlocal.net • Create a Friendfeed “Room” for local followers TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed<br />
Slide 29: How to Use Twitter and Friendfeed for Business Development Example Marketing on Twitter Jay Thompson, Phoenix Real Estate Guy TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed<br />
Slide 30: How to Use Twitter and Friendfeed for Business Development For Real Estate Professionals Tweet daily: • Real time market conditions &#8211; i.e. inventory, surprise multiple offer situations • Reference timely local real estate articles • Upload pictures with Twitpic • Live Twitter real estate events &#8211; tours, open houses, parties • Create a Friendfeed “Room” for local followers TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed<br />
Slide 31: How to Use Twitter and Friendfeed for Business Development Example 3Oceans Twitter San Francisco Bay Area TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed<br />
Slide 32: How to Use Twitter and Friendfeed for Business Development Micro-blogging is being adopted by mass media If you’re Twittering on your real estate markets, your local online publisher will eventually “follow” your reports and broadcast them to their readership TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed<br />
Slide 33: Conclusions Business needs to network TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed<br />
Slide 34: Conclusions Business needs to network Social media is accessible and reaching critical mass Advice: Join social media one-at-a- time and don’t worry about active participation. It will come naturally. TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed<br />
Slide 35: Conclusions Your clients are online Twitter and Friendfeed smooth the online networking process SO CREATE YOUR ONLINE PRESENCE NOW TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed<br />
Slide 36: My Social Media I invite you to my social media world Just click on the icon Thank you! &#8211;Pat Kitano TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed<br />
Slide 37: Recent Links The Race to Social Network 2.0 Inquistr Join the Real Estate Twittersphere in 30 minutes Transparent Real Estate How Social Media Helps Grow Your Blog Remarkablogger Marketing on Twitter Phoenix Real Estate Guy TRANSPARENT REAL ESTATE Explaining the Impact of Twitter and Friendfeed</p>
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