Over 90% of respondents to the survey cited intent to develop the rich media and social networking aspects of their websites this year. All of the top features fell into social media or rich media categories.

A third said they plan to add blogs, 31% plan to add user reviews/ratings and 29% plan to implement 360-degree spin for product imagery. Catalogs and circulars, podcasts/live video, product comparisons and videos were all highlighted by over a quarter of respondents as popular areas of investment.

“It was kind of a mix between social features, with blogs and user ratings coming up high in plans for the next 12 months for all these respondents, and more of the sort of rich media type of functionality, with video,” said Sheila Dahlgren, director of marketing for Adobe Scene7 products.

via Adobe: Social and rich media popular areas of investment in 2009 – E-commerce – BizReport.

Social Media Influencers Predictions 2009 By Trendsspotting – Presentation Transcript

1. Influencers On Social Media 2009 Predictions
2. The movement is rooted in a desire to have quality, not quantity, as S people cocoon in the face of the economic crisis. O C Charlene Li I The Altimeter by Charlene Li A http://blog.altimetergroup.com L M Social Exclusivity E trumps Facebook’s Shopping Obama- D accessibility SocialRank maniacs will algorithms I spawn a new emerge to drive the age of A open social Web activism. Everyone 2 becomes a 0 marketer 0 9 Source: beingpeterkim.com
3. Is this really doing anything new? S RWW on social media tools O C I A www.readwriteweb.com L M E D I A 2 0 0 9
4. S Organizations Grapple With The Human Web O C David Armano I Logic + Emotion A http://darmano.typepad.com L M E D I A 2 0 0 9 Source: beingpeterkim.com
5. Social Media Indigestion | Personalized Service | S Back To Fundamentals O C Pete Blackshaw I ConsumerGeneratedMedia.Com A http://notetaker.typepad.com L M E D I A 2 0 0 9 Source: beingpeterkim.com
6. S 5 Things Marketers Did In 2008 That Will Be Obsolete In 2009 O C Rohit Bhargava I Influential Marketing Blog A www.influentialmarketingblog.com L Empowering company’s’ M spokespeople E Social media efforts to be lead D by the most passionate person I Implement listening programs A to get actionable knowledge Target relevant bloggers: offer value relationships. 2 0 Measure customer service metrics: satisfaction & social 0 9 Source: beingpeterkim.com
7. Doors are going to close all over the social web. S The money didn‘t come the way people thought it would O C Chris Brogan I chrisbrogan.Com A www.chrisbrogan.com L M Consolidation E & D Identity Shuttering I Aggregation & Segmentation A Velvet 2 Rope 0 SNS 0 9 Source: beingpeterkim.com
8. The tipping point has not only not been reached, but could S still tilt away from Social media O C Todd Defren I PR-Squared A www.pr-squared.com L The Great HOW ? M Transparency Debates E Continues D Multi Channel Integration I A Simplified Measurement B2B Goes Social Media 2 0 Reaching The ‘Spectators’/Unreached 0 9 Source: beingpeterkim.com
9. S There’s a lot of fixing that needs to be done. O C Jason Falls I Social Media Explorer A www.socialmediaexplorer.com L Blogger outreach from PR will get Google will buy Twitter better, but not much M E o D l I g o g A e 2 0 0 9 Source: beingpeterkim.com
10. Dwindling budgets suddenly make low-cost social S media look like the pretty girl at the ball O C Ann Handley I Ann Handley.com A www.annhandley.com L • Companies increasingly crafting content M • Green is less . E • Sputtering economy entices companies into D social media space. I A • Blogging isn’t dead . • Mobile marketing takes off . 2 0 • Arianna Huffington becomes the White House embedded blogger . 0 9 Source: beingpeterkim.com
11. We’re going to develop a set of better metrics to help S guide, direct and validate \”commitment\” O C Joseph Jaffe I Jaffe Juice A www.jaffejuice.com L Better Metrics M Community : Killer E Rise of MoSoSo D App I A 2 “Live “ : As it Social Search 0 happens Content 0 9 Source: beingpeterkim.com
12. S eCommerce Goes Social O C Jeremiah Owyang I Web Strategy by Jeremiah A www.web-strategist.com L M E D I A 2 0 0 9 Source: beingpeterkim.com
13. Twitter – continue to achieve legitimacy | Online video will come into S its own | Customers insist on custoMEr service O C Scott Monty I The Social Media Marketing Blog A www.scottmonty.com L M E D I A 2 0 0 9 Source: beingpeterkim.com
14. Customer Satisfaction Uprising| Companies Will See The Light| S Love Beats Money O C Andy Sernovitz I Damn! I Wish I’d Thought Of That! A www.damniwish.com L M E D I A 2 0 0 9 Source: beingpeterkim.com
15. Suddenly, being Facebook friends with your mom will seem S less ridiculous than following 4,000 strangers on Twitter O C Greg Verdino I GregVerdino.com A www.gregverdino.com L Geo Debate on M Location whether PR or /GPS , Marketing ‘owns’ E mosco social media D will be over I A Ad agency will be Social 2 disintermediated Graph 0 Shrinkage 0 9 Source: beingpeterkim.com
16. S RWW Feedback O C I A www.readwriteweb.com L Social ..the ease with which people are able to see feedback .. with confirmed shopping identities, really could be a game changer. M Even the biggest cynics often have a dramatic turn around .. the E twitter intimacy that develops is remarkable. D we’re not optimistic.. all the gradations between success and failure are I Measuring SN going to be very hard to quantify. A Quality vs We expect a middle ground between sale slow-down and an Quantity evolutionary adjustment to vastly increased data input. 2 Making most Getting into the social media space and doing it wrong is something that 0 of limited a lot of companies fear getting blown apart for. We expect that to budgets change slowly 0 9
17. Social Networks Will Flourish S As A Result Of The Economic Crisis O C Dr. Taly Weiss I Trendsspotting.com A www.TrendsSpotting.com L M New users and more frequent visits to work related E networks as LinkedIn or Facebook D I SN will provide social support to victims of the crisis A Dedicated niche SN will evolve: sharing information and implications of the economic situation. 2 0 0 9
18. Ranking The Influencers (the engagers) as a measurable tool for new S media O C Dr. Taly Weiss I Trendsspotting.com A www.Trendsspotting.com L M Influence will be defined by measurable variables E D Google will “pagerank” people I Influence will be defined by measurable variables A People will really become the media. Google will “pagerank” and “map” peoples influence 2 0 People will really become the media. 0 9
19. S Twitter Will Get Recognized For Its Social Search Assets O C Apurba Sen I Trendsspotting.com A www.trendsspotting.com L Search Popularity in Twitter has increased ~ 2x M E D I A twitter: most relevant and updated information source Twitter the ultimate human search 2 0 Google will buy twitter 0 9
20. Did You Know ?? 2008 Webster’s New World Dictionary’s word of the year is . vershare Find its meaning here…
21. Discover more Trends at : www.trendsspotting.com

Because of this, companies are allocating more budget space than ever toward search engine optimization SEO, the strategy and process of improving the volume of traffic to a website by improving the search rankings of various search engines like Google, Yahoo, AOL, Ask and MSN.

via SEO: Essential to Survival – Entrepreneur.com- msnbc.com.