Converging instant messaging, email, forums, chat rooms, photo sharing, social networking, and web collaboration, Google Wave will change the way we communicate. Conversations are all trees on a shared host, so you are never creating new copies of content as you reply to and share messages and other content. You just add people and content to the conversation. Everything is always in sync live because it is a hosted conversation, not content being sent to people’s inboxes. It’s open source and you can create your own Wave client and embed Wave in your own applications.

When someone writes about “viral” and “virality” in the context of blogging, web design, and social media, they usually are talking about how things can grow virally on the web, not biological viruses like H1N1 Swine Flu.

The ads to the left appeared when I first put up the “Viral by Design” post with the Slideshare presentation.

Maybe these keywords will help the ad targeting on this post:

• blogging
• wordpress
• wordpress themes
• wordpress plugins
• web 2.0
• iPhone
• social media
• social network
• web design
• article submission
• a/b testing
• search engine marketing
• search engine optimization
• facebook
• twitter

Please leave a comment to let me know what you see in the Google adsense ads at the right.

I had heard rumblings about Andreessen’s funding efforts earlier this week, with sources I talked to nicknaming it “Project A.”

Actually, Andreessen said the new firm is called Andreessen Horowitz (zzzz), because he is doing it with longtime investing partner Ben Horowitz.

“For the first time in my life, I am crossing over into the dark side,” said Andreessen.

Although he gave few specific details about the fund, Andreessen essentially said he was simply putting a structure around his own active angel investing, which has included start-ups like Twitter, Digg, LinkedIn and many more.

His new effort will focus on early-stage investments, he said, noting that “our claim to fame is, we’ve actually, you know, by entrepreneurs for entrepreneurs, we’ve done it, we’ve been on that side of the table for a long time; we know what it’s like.”

Adding that he and Horowitz had made 36 investments over the last three years of up to $200,000, Andreessen said his new firm will make up to $1 million bets on start-ups.

Of course, for most of the interview, Rose zeroed in on hot topics like Facebook, the social-networking site on whose board Andreessen serves.

The voluble tech star did his job, talking about how Facebook could turn on the spigot and make all sorts of money anytime it wants and about the recent controversy around its Terms of Service kerfuffle.

He also talked about the Andreessen-backed Ning social network service, the Apple (AAPL) iPhone, Twitter, why the New York Times irks him, Google (GOOG), the Amazon (AMZN) Kindle e-book reader and gaming.

via Marc Andreessen Crosses Over to the “Dark Side” With New Venture Fund (Here’s the Video) | Kara Swisher | BoomTown | AllThingsD.

Found on Slideshare

The Future Of Social Networks – Presentation Transcript

1. The Future Of Social Networks Charlene Li Vice President & Principal Analyst Co-author of Groundswell Forrester Research March 4, 2008
2. 2 Entire contents © 2008 Forrester Research, Inc. All rights reserved.
3. They are online with their social networks 3 Entire contents © 2008 Forrester Research, Inc. All rights reserved.
4. 4 Entire contents © 2008 Forrester Research, Inc. All rights reserved.
5. Theme Social networks will be like air. 5 Entire contents © 2008 Forrester Research, Inc. All rights reserved.
6. Components of social networks Profile Universal identity Relationships A single social graph Activities Social context for activities Business model Social influence defines marketing value 6 Entire contents © 2008 Forrester Research, Inc. All rights reserved.
7. My multiple identities 7 Entire contents © 2008 Forrester Research, Inc. All rights reserved.
8. Universal identity cli@forrester.com me@charleneli.com Mobile number 8 Entire contents © 2008 Forrester Research, Inc. All rights reserved.
9. Universal identity foundations • Federation (OpenID approach) • A few major players will serve as major federation focal points » Yahoo!, Microsoft, Google, Plaxo, etc. • All players must realize that they can grow the market faster/better by working together » Data Portability Group is the beginning 9 Entire contents © 2008 Forrester Research, Inc. All rights reserved.
10. Bill of Rights for Users of the Social Web “We publicly assert that all users of the social web are entitled to certain fundamental rights, specifically: •Ownership of their own personal information, including: » their own profile data » the list of people they are connected to » the activity stream of content they create; •Control of whether and how such personal information is shared with others; and •Freedom to grant persistent access to their personal information to trusted external sites.” – Authored by Joseph Smarr, Marc Canter, Robert Scoble, and Michael Arrington http://blog.broadbandmechanics.com/2007/09/a-bill-of-rights-for-users-of-the-social-web 10 contents © 2008 Entire Forrester Research, Inc. All rights reserved.
11. My Facebook social graph Missing Colleagues Parents Extended family School parents Neighbors Babysitter Walking group 11 contents © 2008 Entire Forrester Research, Inc. All rights reserved.
12. My real social graph is much more complex 12 contents © 2008 Entire Forrester Research, Inc. All rights reserved.
13. Let’s end the insanity 13 contents © 2008 Entire Forrester Research, Inc. All rights reserved.
14. Relationships today are explicit – and a pain LinkedIn Twitter Facebook Plaxo 14 contents © 2008 Entire Forrester Research, Inc. All rights reserved.
15. New “entrants” will challenge the incumbents Millions of regular users Search & deep content Ad and content networks Relationship maps 15 contents © 2008 Entire Forrester Research, Inc. All rights reserved.
16. Relationship mapping will be automatic and permission-based 16 contents © 2008 Entire Forrester Research, Inc. All rights reserved.
17. What people do today on social networks 17 contents © 2008 Entire Forrester Research, Inc. All rights reserved.
18. Dave has a nice book review on Facebook 18 contents © 2008 Entire Forrester Research, Inc. All rights reserved.
19. But it would be more helpful on Amazon “See friends’ reviews” 19 contents © 2008 Entire Forrester Research, Inc. All rights reserved.
20. How Yahoo! could incorporate social networks Search based on what my friends finds relevant Elevate stories tagged by friends – anywhere See which of my friends owns a Focus – and what they think of Compare daily portfolio it performance to friends’ 20 contents © 2008 Entire Forrester Research, Inc. All rights reserved.
21. The under-rated value of networks 21 contents © 2008 Entire Forrester Research, Inc. All rights reserved.
22. Endorsement value depends on your network • Your authority on the specific topic • Your network’s interest and authority on the topic • The trust level among your network on the topic 22 contents © 2008 Entire Forrester Research, Inc. All rights reserved.
23. The future business model for social networks • Marketers will pay to reach and influence valuable • Each person will have their own “personal CPM”* • Social networks will compete to have the best experience for high-influence individuals * From Marian Salzman, JWT 23 contents © 2008 Entire Forrester Research, Inc. All rights reserved.
24. Evolution of open platforms Walled garden Ubiquitous services social networks Search freedom 1993 1999 2003 2008-9 2013 Data portability Portal aggregators 24 contents © 2008 Entire Forrester Research, Inc. All rights reserved.
25. Recommendations • Create linkages between services based on individually-controlled identity federation • Compete on creating the most compelling social experience, not social graph lock-in • Develop social applications that have meaning • Integrate social networks into existing activities • Design business models that reflect the value created by people’s social networks 25 contents © 2008 Entire Forrester Research, Inc. All rights reserved.
26. Thank you Charlene Li +1 650.581.3833 cli@forrester.com www.forrester.com groundswell.forrester.com 26 contents © 2008 Entire Forrester Research, Inc. All rights reserved.

Found on SlideShare

Social Media – Presentation Transcript

1. Social Media and Marketing: EVOLUTION or REVOLUTION ?
2. Media Landscape
3. Marketing has changed more….. Source: Internet Advertising Bureau, 2004 Source: Darwin Day Conference, by Google
4. 1. Product Proliferation Product proliferation and availability means more choice for the buyer…….. Source: Strike up the Brands. McKinsey & Company, December 2003 Source: Darwin Day Conference, Google
5. 2. Media Proliferation Today, media is fragmented • 13,500 radio stations(4,400 in 1960) • 17,300 magazine titles (8,400 in 1960) • 82.4 TV channels per home (5.7 in 1960) And the Web: • Millions of sites • Billions of pages Source: “Left Brain Marketing,” Forrester Research (April 2004); “The Vanishing Mass Market,” BusinessWeek (July 2004) Source: Darwin Day Conference, Google
6. 3. Access Proliferation • • • Video games Radio Satellite Radio • • • Email DVD TiVo (Starhub PVR) • • • XBox LIVE Ring Tones Video On-Demand • • • Websites TV Newspapers • • • IM Blogs Podcasting • • • Search Magazines Cell Phone Source: Darwin Day Conference, Google
7. Digitization of Media New Media Old Media Reach Mass Media Niche Media Source: Darwin Day Conference, Google
8. “ A radical advertising and marketing change has occurred in the ” World of Source: http://www.iirusa.com/upload/wysiwyg/M1805/IIR_M1805_Seaton.pdf
9. Consumers are not listening anymore Interruptive marketing has seen it’s day Source: http://www.iirusa.com/upload/wysiwyg/M1805/IIR_M1805_Seaton.pdf
10. The Audience is creating Source: http://www.iirusa.com/upload/wysiwyg/M1805/IIR_M1805_Seaton.pdf
11. The Audience is selecting Time Shift technology Source: http://www.iirusa.com/upload/wysiwyg/M1805/IIR_M1805_Seaton.pdf
12. The Audience is changing Source: http://www.iirusa.com/upload/wysiwyg/M1805/IIR_M1805_Seaton.pdf
13. As a result “We are immune to advertising. Just forget it. ” “You want us to pay? We want you to pay attention. ” “ The Internet became a place where people could talk to other people without constraint. Without filters or censorship or official sanction — and perhaps most significantly, without advertising ” “Don’t talk to us as if you’ve forgotten how to speak. Don’t make us feel small. Remind us to be larger. Get a little of that human touch. ” Cluetrain Manifesto Source: http://www.cluetrain.com
14. Media Scales Source: http://darmano.typepad.com/logic_emotion/files/logic_emotion.ppt
15. “ Consumers control the online environment so brands need to think about facilitating user-created actions, not just user-generated content.” Unlike newspapers and TV where the advertisers are speaking at consumers, the Internet allows for more back and forth ” interaction. Source: http://china.seekingalpha.com/article/30979
16. The Consumer
17. Cash Co-Creators Control The birth of Generation C Connected Creativity Content Conversation Consumer 2.0 Creative Class Channel Community Communicate
18. Consumer Today Source: http://darmano.typepad.com/logic_emotion/files/logic_emotion.ppt
19. Consumer Touch Points Blog Sites Music Sites Reads his friend’s Reads up on postings new cd releases Movie Sites Downloads Songs Buys tickets online Sports Sites Gets the latest updates on favorite teams Gaming Sites Looks for Checks scores information about Nascar Google.com games Searches for “what’s cool” Source: Darwin Day Conference, Google
20. Social Media 1.0
21. Social Media’s Timeline 1995 1984 1971 1979 1988 1991 1998 -2004 Personal Web Sites 1st Social Email Usenet Listservs IRC Blogs Networking Site Podcast Discussion Groups Chat Clasmates.com Wikis 2005 and beyond>> Web 2.0 apps and User-generated content take over Source: http://www.prworks.ca/wp-content/socialmedia.ppt
22. Growth of social media
23. What is social media? Social media describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other (Wikipedia 2007)
24. They share one or more characteristics Connectedness
25. Getting from me to them
26. “ I post on blogs and BBS because I can express myself to millions of people at once. ” I like the rush, and I feel empowered. Source: http://china.seekingalpha.com/article/30979
27. “ I believe the bloggers and their ideas. They are my friends and will tell me the truth, unlike ” advertisements. Source: http://china.seekingalpha.com/article/30979
28. Digital experiences Design Centred Content Focus INTERACTIVITY Marketers>Experience>Conversation>Relationship>Affinity
29. Source: http://www.darmano.typepad.com
30. The “satisfaction effect” Source: http://www.churchofthecustomer.com
31. The Evolution BROADCAST “We tell you” Examples: The New York Times, CNN Publisher/broadcaster Big media $ Newspaper buys for $ Magazines display $ advertising TV Passive readers/audience Source: www.managementinnovationgroup.com/docs/MIG_Social_Media_Poster.pdf
32. The Evolution INTERACTIVE “Tell us what you think of what we tell you” Examples: nytimes.com, cnn.com Publisher/broadcaster $ Big media buys for Newspaper Forums display advertising $ in heavily Magazines Comments trafficked site $ Web Video Ratings $ Smaller, targeted media buys for $ contextual $ advertising in less trafficked $ parts of the site Passive readers/audience Source: www.managementinnovationgroup.com/docs/MIG_Social_Media_Poster.pdf
33. The Evolution Social Media “Tell each other” Examples: Wikipedia, Slashdot, Ohmynews $ Collaborative Publications $ Smaller, $ targeted Co-creators media buys $ Revenue Share for contextual Pay for less $ advertising $ $ Passive readers/audience Source: www.managementinnovationgroup.com/docs/MIG_Social_Media_Poster.pdf
34. “ Engagement is all about ” making it relevant to the consumer. James Speros, Chief marketing officer, Ernst & Young
35. “ People read particular magazines because of the life stages and events which currently involve them: from teenager to golfer, from ” having a baby to coping with retirement. Source: Henley Centre, Delivering Engagement 2004
36. “ The editorial/reader relationship is a one-to-one conversation, and in time it creates a bond of trust, of belief, expectation and empathy. It is through the quality of this relationship that an aperture or opening to the reader’s mind and heart is created, through which we advertisers ” can establish communication. Advertiser with Readers’ Digest
37. The new paradigm Engagement Attention
38. Different levels of engagement Belonging Having sense of shared values and common experience, Identification Commitment People who are passionate Most basic level of enough to devote lot of time engagement and/ or money Source: The Henley Centre/ Redwood 2003
39. FAITH TRUST I Believe ME
40. Summary a) Media Landscape: – Advertising Environment – Marketing Environment – Long Tail b) The Consumer: – Generation C – Consumer Today – Consumer Touch Points Area of Research c) Social Media: – Timeline – Social Media Trend – Social Media – Word of Mouth – Digital Experiences d) Engagement – Trust
41. Methodology Social Media Content Analysis Discourse Analysis Interviews Case Study
42. Why am I interested?  Hype  Understanding, turning it to a power tool  Future of Advertising
43. Research Questions (1) How can the effectiveness of the advertising budget in traditional media be held accountable? (2) What tools can be developed to assess the expenditure of monies in the new digital media? (3) How can the effectiveness of internet creative messages be evaluated empirically? (4) What elements are necessary for online media planning to be successful? (5) How can interactive and traditional advertising agencies get together to do better work in the future? (6) How can the outcomes of traditional consumer behavior research be applied in the new digital world? (7) What non-traditional methodologies might be useful in addressing the concerns of the new digital world?
44. Thank You This is a standalone presentation! This is social media!

Because of this, companies are allocating more budget space than ever toward search engine optimization SEO, the strategy and process of improving the volume of traffic to a website by improving the search rankings of various search engines like Google, Yahoo, AOL, Ask and MSN.

via SEO: Essential to Survival – Entrepreneur.com- msnbc.com.

Future Web Trends – at Innovation series with Jimmy Wales – Presentation Transcript

1. future web trends # innovation series 2007 with jimmy wales Matthew Buckland www.matthewbuckland.com GM: New Media, M&G Online IMG SRC: Flickr
2. the thing about # predictions… IMG SRC: Flickr
3. \”Computers in the future may weigh no more than # 1.5 tons.\” Popular Mechanics, forecasting the relentless march of science, 1949
4. \”I think there is a world # market for maybe five computers.\” Thomas Watson, chairman of IBM, 1943
5. \”640K ought to be # enough for anybody.\” Bill Gates, 1981 apocryphal
6. \”There is no reason # anyone would want a computer in their home.\” Ken Olson, president, chairman and founder of Digital Equipment Corp., 1977
7. # internet connectivity Dirt cheap, lightening fast & “always on” internet Computers light, dumb terminals: need net connection to work Most applications web-based for best efficiency IMG SRC: Flickr
8. # all digital devices will be connected & networked From your car, radio, phone, fridge… “always on” An unconnected digital device will be a strange thing WiMax connected sunglasses with voice prompted HUD?
9. # rise of the mobile internet Rapid improvements in connectivity & screens Mobile to be dominant platform for connecting to net worldwide Japan: happened already (mostly surf web through phones) Voice calls powered by internet & SMS/Texts -> IM Cellphones electronic wallets & banks = main method of payment Citizens vote for first time in elections via mobile phones?
10. # rise of individual & entrepreneur Open source = unprecedented access to code & applications Cheap to create business online & make own media Teenager in basement same opp. as worker in big company EXAMPLE: New mobile operating system (Android)?
11. # strides against digital divide Developing world joins digital ecosystem via mobile phones Also become part of economy via cellphone wallet Mobile phones cheap & broadband ubiquitous Illiteracy issues overcome by video & audio streams Creates new areas of collaboration and education
12. # almost no privacy on the web Your data will be out there It will be ok because everyone will be in the same boat Seeing already with soc. networking services like FB
13. # the rise of the virtual universe Virtual worlds like Second life go mainstream Come to fore as graphic cards & broadband improve Potentially a visual alternative to the world wide web Standards: different worlds connect to each other seamlessly Virtual coup d’etat by SL citizens? Linden Labs cedes SL to democratically elected virtual govt
14. # information pollution & overload Next big challenge is how to manage masses of information People will complain about \”digital fatigue“ & digital noise Focus on developing filters & aggregators “Switch-off\” holidays regularly prescribed by your doctor Rise of anti-digital movements urging “get back to basics” In response to clutter, a second world wide web announced
15. # more googles & facebooks Google & Facebook finally get good competition Microsoft releases OS code and goes open source MS makes revenue by selling advertising & giving support Advertising is main bus. model (connecting sellers & buyers) Facebook becomes a virtual OS/desktop, with MS influence
16. # decline of the nation state? Govt has less influence & control than ever before Technologies threaten existing power & economic relationships Also: music industry has resisted digital audio and Napster But oppressive regimes clamp down on internet Some countries regress into dark ages
17. # …and media?
18. MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA # media distribution & production All media eventually delivered via internet Hardly any specialist print, tv, radio media companies left All fully converged, broadcasting & publishing via the net Media on many digital platforms
19. MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA # fragmented media environment Non-media players become de facto media companies Media world filled with new competitors Cellphone operators, handset makers -> media companies Vodacom stop aggregating, start producing own content Operators already big media companies (Voda: 1,4m users) Battle between media & cellphone companies looming
20. MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA # now everyone is a media player Barrier to entry drops even more dramatically Rise of the reader and the consumer Readers: publishers, broadcasters: competitors & collaborators Small, converged media challenge media conglomerates
21. MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA # role of media changes Also content aggregators, facilitators Business model: capture audience via all means Media companies look to own channels: deals for own phones? Content portals -> web applications & services Social networks as well as content hubs
22. MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA # is this the end of print? Books, newspapers magazines… Read on flexible digital boards, always connected Websites & digital newspapers become “same thing” Newspapers smaller & niched, but not extinct Newspapers become expensive, luxury items A lifestyle item: buying an “experience”, part of “offtime”
23. # IMG SRC: WANN
24. …other # developments
25. # other trends for now & the future Semantic web entrenched Artificial intelligence Attention economy in full swing Sophisticated personalisation of content Location-based/mapping services common & mobile Virtualisation eg: Amazon’s EC2 & S3 services Web 14.0???… SRC: Read Write/Web, Jaxon Rice, My blog
26. # Forget capitalism and the class struggle… the digital revolution is changing things far more dramatically than the hypemongers ever imagined… the move from a society dominated by print and broadcast mass media to the age of interactivity is at least as dramatic as the move from feudalism to capitalism. Netocracy, by Jan Söderqvist and Alexander Bard (2001) IMG SRC: Flickr
27. # Driven by internet and mobile communications, networks are turning into the major means of doing business… Simply put, networks will make the world go round. So controlling the networks of this world will soon count for more than controlling the capital. Netocracy, by Jan Söderqvist and Alexander Bard (2001)
28. # thank you & questions also available @ www.slideshare.net/matthewbuckland contact @ matthewbuckland@gmail.com