blogsimplified.com » Microsoft Corporation http://blogsimplified.com fresh clean & simple Wordpress themes and ideas Wed, 20 Jan 2010 04:02:55 +0000 en hourly 1 http://wordpress.org/?v=3.0.5 The Future Of Social Networks http://blogsimplified.com/2009/02/the-future-of-social-networks/ http://blogsimplified.com/2009/02/the-future-of-social-networks/#comments Thu, 19 Feb 2009 20:15:58 +0000 admin http://blogsimplified.com/?p=412

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The Future Of Social Networks – Presentation Transcript

  1. The Future Of Social Networks Charlene Li Vice President & Principal Analyst Co-author of Groundswell Forrester Research March 4, 2008
  2. 2 Entire contents © 2008 Forrester Research, Inc. All rights reserved.
  3. They are online with their social networks 3 Entire contents © 2008 Forrester Research, Inc. All rights reserved.
  4. 4 Entire contents © 2008 Forrester Research, Inc. All rights reserved.
  5. Theme Social networks will be like air. 5 Entire contents © 2008 Forrester Research, Inc. All rights reserved.
  6. Components of social networks Profile Universal identity Relationships A single social graph Activities Social context for activities Business model Social influence defines marketing value 6 Entire contents © 2008 Forrester Research, Inc. All rights reserved.
  7. My multiple identities 7 Entire contents © 2008 Forrester Research, Inc. All rights reserved.
  8. Universal identity cli@forrester.com me@charleneli.com Mobile number 8 Entire contents © 2008 Forrester Research, Inc. All rights reserved.
  9. Universal identity foundations • Federation (OpenID approach) • A few major players will serve as major federation focal points » Yahoo!, Microsoft, Google, Plaxo, etc. • All players must realize that they can grow the market faster/better by working together » Data Portability Group is the beginning 9 Entire contents © 2008 Forrester Research, Inc. All rights reserved.
  10. Bill of Rights for Users of the Social Web “We publicly assert that all users of the social web are entitled to certain fundamental rights, specifically: •Ownership of their own personal information, including: » their own profile data » the list of people they are connected to » the activity stream of content they create; •Control of whether and how such personal information is shared with others; and •Freedom to grant persistent access to their personal information to trusted external sites.” – Authored by Joseph Smarr, Marc Canter, Robert Scoble, and Michael Arrington http://blog.broadbandmechanics.com/2007/09/a-bill-of-rights-for-users-of-the-social-web 10 contents © 2008 Entire Forrester Research, Inc. All rights reserved.
  11. My Facebook social graph Missing Colleagues Parents Extended family School parents Neighbors Babysitter Walking group 11 contents © 2008 Entire Forrester Research, Inc. All rights reserved.
  12. My real social graph is much more complex 12 contents © 2008 Entire Forrester Research, Inc. All rights reserved.
  13. Let’s end the insanity 13 contents © 2008 Entire Forrester Research, Inc. All rights reserved.
  14. Relationships today are explicit – and a pain LinkedIn Twitter Facebook Plaxo 14 contents © 2008 Entire Forrester Research, Inc. All rights reserved.
  15. New “entrants” will challenge the incumbents Millions of regular users Search & deep content Ad and content networks Relationship maps 15 contents © 2008 Entire Forrester Research, Inc. All rights reserved.
  16. Relationship mapping will be automatic and permission-based 16 contents © 2008 Entire Forrester Research, Inc. All rights reserved.
  17. What people do today on social networks 17 contents © 2008 Entire Forrester Research, Inc. All rights reserved.
  18. Dave has a nice book review on Facebook 18 contents © 2008 Entire Forrester Research, Inc. All rights reserved.
  19. But it would be more helpful on Amazon “See friends’ reviews” 19 contents © 2008 Entire Forrester Research, Inc. All rights reserved.
  20. How Yahoo! could incorporate social networks Search based on what my friends finds relevant Elevate stories tagged by friends – anywhere See which of my friends owns a Focus – and what they think of Compare daily portfolio it performance to friends’ 20 contents © 2008 Entire Forrester Research, Inc. All rights reserved.
  21. The under-rated value of networks 21 contents © 2008 Entire Forrester Research, Inc. All rights reserved.
  22. Endorsement value depends on your network • Your authority on the specific topic • Your network’s interest and authority on the topic • The trust level among your network on the topic 22 contents © 2008 Entire Forrester Research, Inc. All rights reserved.
  23. The future business model for social networks • Marketers will pay to reach and influence valuable • Each person will have their own “personal CPM”* • Social networks will compete to have the best experience for high-influence individuals * From Marian Salzman, JWT 23 contents © 2008 Entire Forrester Research, Inc. All rights reserved.
  24. Evolution of open platforms Walled garden Ubiquitous services social networks Search freedom 1993 1999 2003 2008-9 2013 Data portability Portal aggregators 24 contents © 2008 Entire Forrester Research, Inc. All rights reserved.
  25. Recommendations • Create linkages between services based on individually-controlled identity federation • Compete on creating the most compelling social experience, not social graph lock-in • Develop social applications that have meaning • Integrate social networks into existing activities • Design business models that reflect the value created by people’s social networks 25 contents © 2008 Entire Forrester Research, Inc. All rights reserved.
  26. Thank you Charlene Li +1 650.581.3833 cli@forrester.com www.forrester.com groundswell.forrester.com 26 contents © 2008 Entire Forrester Research, Inc. All rights reserved.
]]> http://blogsimplified.com/2009/02/the-future-of-social-networks/feed/ 0 Future Web Trends — Innovation Series With Jimmy Wales http://blogsimplified.com/2009/02/future-web-trends-at-innovation-series-with-jimmy-wales/ http://blogsimplified.com/2009/02/future-web-trends-at-innovation-series-with-jimmy-wales/#comments Thu, 12 Feb 2009 05:53:55 +0000 admin http://blogsimplified.com/?p=392

Future Web Trends – at Innovation series with Jimmy Wales – Presentation Transcript

  1. future web trends # innovation series 2007 with jimmy wales Matthew Buckland www.matthewbuckland.com GM: New Media, M&G Online IMG SRC: Flickr
  2. the thing about # predictions… IMG SRC: Flickr
  3. \”Computers in the future may weigh no more than # 1.5 tons.\” Popular Mechanics, forecasting the relentless march of science, 1949
  4. \”I think there is a world # market for maybe five computers.\” Thomas Watson, chairman of IBM, 1943
  5. \”640K ought to be # enough for anybody.\” Bill Gates, 1981 apocryphal
  6. \”There is no reason # anyone would want a computer in their home.\” Ken Olson, president, chairman and founder of Digital Equipment Corp., 1977
  7. # internet connectivity Dirt cheap, lightening fast & “always on” internet Computers light, dumb terminals: need net connection to work Most applications web-based for best efficiency IMG SRC: Flickr
  8. # all digital devices will be connected & networked From your car, radio, phone, fridge… “always on” An unconnected digital device will be a strange thing WiMax connected sunglasses with voice prompted HUD?
  9. # rise of the mobile internet Rapid improvements in connectivity & screens Mobile to be dominant platform for connecting to net worldwide Japan: happened already (mostly surf web through phones) Voice calls powered by internet & SMS/Texts -> IM Cellphones electronic wallets & banks = main method of payment Citizens vote for first time in elections via mobile phones?
  10. # rise of individual & entrepreneur Open source = unprecedented access to code & applications Cheap to create business online & make own media Teenager in basement same opp. as worker in big company EXAMPLE: New mobile operating system (Android)?
  11. # strides against digital divide Developing world joins digital ecosystem via mobile phones Also become part of economy via cellphone wallet Mobile phones cheap & broadband ubiquitous Illiteracy issues overcome by video & audio streams Creates new areas of collaboration and education
  12. # almost no privacy on the web Your data will be out there It will be ok because everyone will be in the same boat Seeing already with soc. networking services like FB
  13. # the rise of the virtual universe Virtual worlds like Second life go mainstream Come to fore as graphic cards & broadband improve Potentially a visual alternative to the world wide web Standards: different worlds connect to each other seamlessly Virtual coup d’etat by SL citizens? Linden Labs cedes SL to democratically elected virtual govt
  14. # information pollution & overload Next big challenge is how to manage masses of information People will complain about \”digital fatigue“ & digital noise Focus on developing filters & aggregators “Switch-off\” holidays regularly prescribed by your doctor Rise of anti-digital movements urging “get back to basics” In response to clutter, a second world wide web announced
  15. # more googles & facebooks Google & Facebook finally get good competition Microsoft releases OS code and goes open source MS makes revenue by selling advertising & giving support Advertising is main bus. model (connecting sellers & buyers) Facebook becomes a virtual OS/desktop, with MS influence
  16. # decline of the nation state? Govt has less influence & control than ever before Technologies threaten existing power & economic relationships Also: music industry has resisted digital audio and Napster But oppressive regimes clamp down on internet Some countries regress into dark ages
  17. # …and media?
  18. MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA # media distribution & production All media eventually delivered via internet Hardly any specialist print, tv, radio media companies left All fully converged, broadcasting & publishing via the net Media on many digital platforms
  19. MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA # fragmented media environment Non-media players become de facto media companies Media world filled with new competitors Cellphone operators, handset makers -> media companies Vodacom stop aggregating, start producing own content Operators already big media companies (Voda: 1,4m users) Battle between media & cellphone companies looming
  20. MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA # now everyone is a media player Barrier to entry drops even more dramatically Rise of the reader and the consumer Readers: publishers, broadcasters: competitors & collaborators Small, converged media challenge media conglomerates
  21. MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA # role of media changes Also content aggregators, facilitators Business model: capture audience via all means Media companies look to own channels: deals for own phones? Content portals -> web applications & services Social networks as well as content hubs
  22. MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA # is this the end of print? Books, newspapers magazines… Read on flexible digital boards, always connected Websites & digital newspapers become “same thing” Newspapers smaller & niched, but not extinct Newspapers become expensive, luxury items A lifestyle item: buying an “experience”, part of “offtime”
  23. # IMG SRC: WANN
  24. …other # developments
  25. # other trends for now & the future Semantic web entrenched Artificial intelligence Attention economy in full swing Sophisticated personalisation of content Location-based/mapping services common & mobile Virtualisation eg: Amazon’s EC2 & S3 services Web 14.0???… ;-) SRC: Read Write/Web, Jaxon Rice, My blog
  26. # Forget capitalism and the class struggle… the digital revolution is changing things far more dramatically than the hypemongers ever imagined… the move from a society dominated by print and broadcast mass media to the age of interactivity is at least as dramatic as the move from feudalism to capitalism. Netocracy, by Jan Söderqvist and Alexander Bard (2001) IMG SRC: Flickr
  27. # Driven by internet and mobile communications, networks are turning into the major means of doing business… Simply put, networks will make the world go round. So controlling the networks of this world will soon count for more than controlling the capital. Netocracy, by Jan Söderqvist and Alexander Bard (2001)
  28. # thank you & questions also available @ www.slideshare.net/matthewbuckland contact @ matthewbuckland@gmail.com
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