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Web 2.0 is 5 years old. It’s so old that Tim O’Reilly, the one who coined the term Web 2.0 in the first place, has renamed it “Web Squared” for his summit in October.
Here is a great point-counterpoint presentation on the question of whether social media is mature — or just getting started.
Hi Google, just a note that you might want to tweak your ad targeting algorithm.
When someone writes about “viral” and “virality” in the context of blogging, web design, and social media, they usually are talking about how things can grow virally on the web, not biological viruses like H1N1 Swine Flu.
The ads to the left appeared when I first put up the “Viral by Design” post with the Slideshare presentation.
Maybe these keywords will help the ad targeting on this post:
Please leave a comment to let me know what you see in the Google adsense ads at the right.
The thumbprint of social media on search engine optimization is evolving. It used to be that the big rage was figuring out how to develop link bait that had a strong chance of making the front page of Digg, Reddit, or other similar social news sites. The results were good, mostly in terms of getting a volume of links to a page on your site.
This is still a great tactic, but social media can do so much more today. For example, with Twitter or Facebook it is possible to use networking and information sharing techniques to build high quality links. I have seen sites from a number of different spaces use Twitter effectively as a PR outreach mechanism.
This new type of PR has become a new technique for link building and promotion. However, fast forwarding from today, there is the widely held belief in the SEO community that social media will be a major source of ranking signals for the search engines in the future
Adobes survey of almost 500 retailers, media companies, agencies and manufacturers around the globe found that challenging economic times are driving e-commerce firms to increase their online investment. Why? Because of the increased pressure on marketers for campaign accountability and measurability. The survey found that increased clicks/usage and conversion rates remain the top metrics used for measuring campaign effectiveness.
Over 90% of respondents to the survey cited intent to develop the rich media and social networking aspects of their websites this year. All of the top features fell into social media or rich media categories.
A third said they plan to add blogs, 31% plan to add user reviews/ratings and 29% plan to implement 360-degree spin for product imagery. Catalogs and circulars, podcasts/live video, product comparisons and videos were all highlighted by over a quarter of respondents as popular areas of investment.
“It was kind of a mix between social features, with blogs and user ratings coming up high in plans for the next 12 months for all these respondents, and more of the sort of rich media type of functionality, with video,” said Sheila Dahlgren, director of marketing for Adobe Scene7 products.
via Adobe: Social and rich media popular areas of investment in 2009 – E-commerce – BizReport.