In the realm of e-commerce, one of the top marketing tools a company has is a Google ranking. The difference between a page 1 or page 2 search engine ranking can be the difference of tens of thousands of dollars of revenue for a company.
Because of this, companies are allocating more budget space than ever toward search engine optimization SEO, the strategy and process of improving the volume of traffic to a website by improving the search rankings of various search engines like Google, Yahoo, AOL, Ask and MSN.
via SEO: Essential to Survival – Entrepreneur.com- msnbc.com.