101 Tips on Search Engine Marketing by Successful Business Owners (Part 1)
Most businesses are always looking for continuous, targeted traffic to help with their bottom line. It is widely known, that one of the best and low-cost way is from search engines such as Google or Bing. For this series, we reached out to other successful websites and local businesses, to see what brings them the massive traffic that you're looking for.
Kyle Strong from Tradogram, Ottawa writes
Tips for SEO Marketing: SEO is a strategy that can be used by companies of all sizes, and is especially useful for businesses that offer online services. It’s also very effective for taking existing efforts that your company is dedicating towards content creation, and amplifying the effects of those efforts many times over.
All too often small companies start a blog, thinking it will magically increase their inbound traffic. The thing is, new customers aren’t going to find blog content if it’s not visible on Google, and putting effort into content that isn’t getting seen is a waste of resources, especially for a small business. Identify topics you want to write about based on knowledge gaps you discover from your customers, then research keywords that will let the value of that content reach a broader searching audience.
Make sure to provide value to your readers while tying the content back to the value that your product or service offers. The more frequently you post, the more effective your content marketing will become, as Google values topical depth (lengthy articles) and topical breadth (covering a wide range of topics) highly when determining who should get the top spot in search results.
Finally, don’t forget to add plenty of links back to your main website and other relevant sources of information about the topic you’ve written about to make the most out of your newly created content.
Cassidy Barney from Epic Marketing writes
Tips for SEO marketing: Here are a list of things you can do and find in Google's various tools that will help you create a relationship with Google.
1. Google My Business listing - this is a profile that appears in search
results for your business. With a verified listing, Google ranks you not
only in the correct niches, but higher in the results. With this listing,
you can show:
• Your website URL
• Business category
• Business description
• Images ( both interior and exterior)
2. Google Analytics - Google Analytics is a free service that allows you to track
the traffic on your website. 90% of websites use analytics in one form
or another. You can monitor which pages are most popular, the demographics
of your users, how many people fill out a contact form, etc.
Don't miss out on the deep insight this tool provides your business.
3. Google Search Console -
• Sitemap - you can submit the sitemap of your website through Google
• Fetch & Render - This tool fetches your website and can show you exactly
how Google sees it when it's crawled
• Crawl Errors - If Google bots encounter any issues, such as 404 errors
(broken links), they notify you so you can fix it.
Dylan Brooks from Insurance Technologies Corporation, Carrollton, TX writes
Some tips to help improve your business' search ranking in Google:
Consider the questions your customers and prospective customers are asking online. Tools like answerthepublic.com can help surface these for any root term. And, of course, you can always Google search some critical business terms and see which related question based queries show up.
Consider the questions your customers and prospective customers are asking offline. Talk to anyone who interfaces with clients and prospects regularly in your business - customer service representatives, salespeople, etc. - and see which questions they commonly receive.
Provide the best answers to these questions. These answers could be provided in the form of blog articles, webpage content, review responses or other social proof methods. Google's task is to match up questions with the most relevant answers. If your website, company and brand provide these answers, you'll stand a much better chance of earning lofty Google rankings as a result.
Stay on top of your location data. Make sure your Google My Business information is correct for each physical office. This dashboard features your business' address, phone number, photos, industry categories and operating hours. It feeds into Google Maps and the box of business information that pops up when searchers enter a brand query for your business.
Thank you Kyle, Cassidy, and Dylan for your input. We hope you can put these pointers into action and boost your traffic! Feel free to ask any questions in the comments section below and we'll send you to the right direction.
Disclaimer: The views and opinions expressed in this article are those of the authors and do not necessarily reflect the official policy or position of SEOWriters