101 Tips on Search Engine Marketing by Successful Business Owners (Part 2)
Most businesses are always looking for continuous, targeted traffic to help with their bottom line. It is widely known, that one of the best and low-cost way is from search engines such as Google or Bing. For this series, we reached out to other successful websites and local businesses, to see what brings them the massive traffic that you're looking for.
Zac Grove from American International English Teacher's Association, San Francisco, CA writes
One of the easiest ways to help your SEO is to curate content. This can be done in a multitude of ways, with the two main ones in my opinion being guest contributors to your site, or interviewing experts in your field.
Both involve some level of reaching out and cold emailing but can be very time effective ways to get a lot of content on your site. The main objective on both to be getting as many unique words on interesting topics on to your website. Just make sure that any interview you conduct you get transcribed. Either transcribed interviews or contributed posts are both very easy ways to increase the reach of your content.
Jon Hayes from Authority Hacker writes
Our company has a highly successful portfolio of websites that rank #1 in Google for numerous terms. There are certainly a few things that every business owner can adopt to reach those top spots.
The most important thing before creating any online presence is to thoroughly research the competition. If you try to jump in at the deep end without proper research, there's a good chance you could find yourself up against some fierce competition. As you can imagine, if this is your first time dipping your toe into this type of marketing, you'll quickly find yourself demotivated and deflated while trying to stay afloat among these larger competitors.
By picking and targeting a less fiercely contended audience, you'll have much more wiggle room to test the water and you'll likely see results much faster. Once you've gotten a firm grasp on how your SEO strategy will work out, that's when you can begin breaking into bigger an more lucrative audiences.
Jonathan Alonso from CNC Machines, Sanford, FL writes
SEO Tips: Depending on your business size there are some consideration on what to focus on. See can be broken down in two factors. For small business you have local SEO which is the strategy of ranking on Google maps and other mapping apps like Bing. Local SEO involves the process of cleaning up your business information within many directory sites and making sure your company name, address, phone number and website is consistent so that Google can trust that your information is correct on google my business. Another part of this is also building local authority with chamber of commerce, local newspapers and other local organizations by being part of local events and other opportunities. This creates “links” that essentially “vouch” for you. It also allows Google to understand your authority within a geographical region.
The second aspect of SEO is what we know as Organic SEO. This involves 3 main factors, Content on your site, speed and usability, and lastly links that are authoritative and topical. These three factors are main ways to get your website and business ranking on keywords that can help your bottom line. The first 2 of this process may seem simple but it comes back to delivering a great experience to your future customer. Is your website informative, educational? Does it explain your products and services correctly? Is it fast on desktop and mobile devices? These are things that you should consider in implementing as soon as possible. Link building may sound hard but there are a lot of things you can do here. One of the best ways to engage in this aspect is learning from some of the greats that always have free information on youtube. These are Brian Dean and Niel Patel. One of the best methods is “Guest Blogging” looking for specific industry related blogs, online news and online magazine that accept contributions and can honor you with a link back to your website as a “thank you”. This is just one of the ways to engage in building links. But the heart of it is to build awareness about your brand.
Thank you Zac, Jon, and Jonathan for your input. We hope you can put these pointers into action and boost your traffic! Feel free to ask any questions in the comments section below and we'll send you to the right direction.
Disclaimer: The views and opinions expressed in this article are those of the authors and do not necessarily reflect the official policy or position of SEOWriters